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LONGi becomes official partner of FC Bayern Munich, uniting solar energy innovation and football passion_我的网站
A | 北京时间1月15日，在联邦贸易委员会（FTC）指控高通公司滥用其市场支配地位的情况下，高通公司与苹果之间的专利许可费纠纷被曝光。
B | Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings together LONGi and one of football's most iconic clubs under the theme "POWER ON, GAME ON."
HONG KONG, August 6, 2026 — LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.
The partnership brings together FC Bayern, Germany's record champions with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 25 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell has achieved a world record conversion efficiency of 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through breakthroughs measured in efficiency gains; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them," said Zhong Baoshen, Chairman and CEO of LONGi.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight," said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises," said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi
As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
。高通公司表示，该公司的技术对于iPhone的正常运行至关重要。
C | 但苹果认为，每部iPhone 7.50美元的许可费远远超过了高通公司本身的价值。据证词显示，2006年，时任苹果首席执行官的史蒂夫•乔布斯（Steve Jobs）并不反对向高通公司支付相当于每部iPhone 7.50美元的许可费。
D | 但苹果首席运营官杰夫•威廉姆斯（Jeff Williams）表示，在2012年协议到期时，许可费可能上涨，威胁到苹果的利润，并导致重新谈判。”“高通公司用枪指着我们的头，”他在联邦贸易委员会和高通反垄断案中对美国地区法官露西·科尔说。这听起来可能不算多，但我们每年销售数亿部手机，并支付数十亿美元的许可费。”这一许可费是联邦贸易委员会指控高通滥用其在全球智能手机市场的主导地位的关键。高通公司表示，其专利是所有现代高速移动数据网络的基础。授权费已成为高通公司的主要利润来源，使其能够为技术开发提供资金，并帮助高通公司成为业界领先的芯片制造商。FTC和高通公司的客户认为，高通公司的技术只是智能手机对消费者如此具有吸引力的一部分，但它通过向消费者收取过多的费用来欺负他们。高通公司反驳说，该公司的技术是手机的基础，手机的许可费相对较低。高通公司表示，它的技术决定了手机如何有效地访问高速数据，如果没有高速数据，iPhone只是一个昂贵的iPod。高通公司坚持继续向该行业的其他部门提供技术，其实践符合行业规范。与每部iPhone高达793美元的平均价格相比，7.50美元只是一个软膏。但考虑到iPhone的销量，苹果公司要支付累积的许可费。2015年，高通公司的授权收入达到79亿美元的峰值。在最近的一个财政年度，高通公司的授权部门赚了51.6亿美元，当苹果停止支付许可费时，就赚了。上一财年，苹果售出2.17亿部iPhone。
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